TGIF Lunch & Learn: Social Media Marketing Strategies for Measurable Results (Part 1)

Founder and Chief Business Consultant for Piedmont Avenue Consulting, Inc and Google Mentor for the Google Startup Launchpad Accelerator program.

A comprehensive marketing strategy leverages Social Media to make information more accessible, useful and drive business by combining technology, content and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing and event promotion. Consumers expect organizations to use Social Media intelligently and for Social Media initiatives to align with other marketing strategies and core values.

This session provides an overview of the 9 Key Areas of Social Media as defined by David Mitroff, Ph.D. with concrete examples from his consulting on technology integrations, restaurant and retail marketing and customer loyalty programs.