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Business Essentials: Why Green? Why Now? San Mateo County's FREE Green Business Certification and Assistance

Guest Speaker: Lawrence Nussbaum, Senior Consultant, Environmental Innovations,  San Mateo County Green Business Program 

Lawrence Nussbaum has over 20 years of experience as a leader in environmental certification and market-based sustainability.   Lawrence was a leader in the development of Forest Stewardship Council (FSC) certification for wood and paper products, built out the Pacific Northwest based Salmon-Safe certification program for watershed friendly land use practices, and managed certification initiatives in food and agriculture, textiles, furniture, manufacturing, and green building.  Lawrence co-founded then co-directed two community-based conservation organizations, Northwest Natural Resource Group and Stewardship Partners;  led business strategy in the organic food sector for Full Circle Organics and Eating with the Seasons, and managed client services for 25 certification and Life-Cycle Assessment (LCA) offerings for the international sustainability firm, SCS Global Services.  Lawrence holds a Masters in Environmental Management from the Yale School of Forestry and Environmental Studies and a BS in Environmental Science from the University of Vermont. 
 
Short Overview of Presentation: 
 SMC Green Business Program assists businesses through a self-audit and environmental upgrade checklist, which, upon completion, results in a Green Business Certification, recognized by the County Board of Supervisors and the statewide California Green Business Network.
 Areas include Energy Efficiency, Water Conservation, Pollution Prevention, Waste Management, Transportation Alternatives, Community Impact.
 Why?  Cost savings from efficiency measures; access to rebates for upgrades; demonstrate leadership and support of the community and environment; free marketing and promotion, including digital ads and social media promotion, listing in the Green Business Directory and App (new open during Covid-19 feature), it's FREE.
 Why now?  Build business resiliency; find areas of efficiency and costs savings;  time for re-evaluation of core processes, and, ultimately, mission;  access available rebate funds; participate in "SMC Open for Business" digital campaign.   
 More information or to register your business to access the on-line checklist and green business tracker, go to https://greenbusinessca.org/. 

=======================================
You must be registered to receive handouts and meeting replay after the meeting.
Topic: Business Essentials: How and Why to Get Certified Green
Time: May 14, 2020 10:00 AM Pacific Time (US and Canada)

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Meeting ID: 812 4462 2745
Password: 427162
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Date and Time

Thursday May 14, 2020
10:00 AM - 10:30 AM PDT

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