Business Essentials: How to Differentiate your Business from the Competition by Creating a Market Dominating Position

Guest Speaker: Dennis Kearney

Dennis is CEO of High Performance Business Strategies. He is a business consultant, profit acceleration specialist, and published author. Business owners hire Dennis to increase their revenues and profits using no-nonsense, proven business strategies that don’t require additional money for new marketing or advertising.

Over the years, he has developed a keen understanding of the complex issues facing business owners in all types of challenging economic environments. Having had his own small business, he knows firsthand the challenges and struggles involved in owning and running a business. His experience has helped him develop the skills to quickly and effectively teach business owners how to successfully apply the right strategies, in the right order to grow their business revenues and profits.

Dennis has worked in a multitude of industries including environmental consulting, transportation planning, construction, business banking, food service, and retail management. When not helping businesses thrive, he is spending time with his husband at their home in San Mateo.

In this series of six presentations, Dennis will teach chamber members some of the business strategies he uses with clients, that when success-fully applied, can result in tremendous revenue growth. As a business owner, are you familiar with the 80/20 rule? For business owners, it means that 20% of what you do every day is generating 80% of your total annual revenue. In other words, you’re only doing a few things daily that makes you most of your money. There are 5 areas that make up that 20%... leads, conversions, transactions, pricing and profits. These are the topics that Dennis will be focusing on during the six-presentation series. He will also lead business owners in a live, profit acceleration exercise so they can see first-hand the power of the 80/20 rule in action.

Class 2:

As a business owner, you might think your business is unique, but it won't matter to your prospects unless what you offer addresses a hot-button issue for them. A Market Dominating Position is basically a USP (Unique Selling Proposition) or distinctive advantage targeting the hot buttons of your market. This is the foundational element of marketing. A powerful Market Dominating Position has been known to increase a business's revenue by as much as 50% to 75%. Join us to learn more about how to develop a MDP for your business.

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