Business Essentials: Compelling Content + Native Advertising

Topic: Compelling Content + Native Advertising for the Small to Medium Size Business

Presenter: Alison Pfaff, President, Hearst StoryStudio

Alison has led the creation and growth of Hearst Media’s groundbreaking content marketing brand, StoryStudio, which she now oversees for all Hearst properties nationwide. She has more than 15 years’ experience in developing, selling and managing custom content solutions for businesses across multiple verticals including retail, technology and financial services. Before joining the Chronicle, she developed content marketing solutions at NBC Universal and PopSugar, for national brands such as Nike, Loreal and Pepsi.

Overview

In this concise workshop/discussion, we’ll review real world examples and case studies of small businesses who have tapped into the power of storytelling plus native advertising to make for successful marketing in all areas of their operation, and explore how content marketing can help differentiate your business from the competition.

Learn how to:

Leverage custom content to tell the story of your business and reach your audience on a personal level
Use content to connect with prospective customers, from branding and awareness to closed sales and advocacy.
Extend your marketing reach through distribution and syndication across multiple print and digital publishers, social media and other brand platforms.

Free to all San Mateo and Foster City Chamber members, non-members and guests pay cover charge fee of $20. This fee is collected for attending the Speaker's presentation, not for lunch. Lunch will be sponsored by odoo and is available on a first come first serve basis.

Networking and Lunch will be from 11:30am-noon and the Program begins at noon.

Total Wine & More will offer Wine Tasting at the conclusion of Business Essentials.