Sierra Bay Partners
Categories
Business Brokers
Hours:
Mo - Fr 9:00 - 5:00. Appointments upon request.
Driving Directions:
Main office in San Francisco with local presence in San Mateo.
About Us
Sierra Bay Partners is a concierge business brokerage working exclusively on the sell side. Founded by Regina Fisher, the firm guides owners of privately held businesses through the complex process of selling their business.
Selling a business is a craft. Sierra Bay Partners’ role is to know exactly how buyers think, what they will scrutinize, and what will make them compete for a deal. The firm anticipates buyer questions before they are asked, addresses concerns before they become objections, and presents each business in a compelling and defensible way. The result is a process where serious buyers stay engaged, valuations hold up, and deals close.
Regina Fisher is known for her direct, disciplined, and highly personalized approach. She works closely with owners through every stage of the sale process—from positioning and buyer outreach to negotiation and closing. Sierra Bay Partners was built for owners who value thoughtful preparation, hands-on guidance, and a process designed to protect value.
